Event Design Archives - Page 3 of 3 - Curious Lola

Curious Lola

Lola Floral Design Workshops!

lolafloralworkshop00047_0048When I began floral design back in 2008, I looked around for workshops and training sessions for the kind of style I was into; Naturalistic and a bit wild with a little bit of sculptural interest. Always with unique flowers that looked like they were clipped out of a plant collectors garden. There weren’t any. The workshops that did exist looked as if they’d been running for half a century with mass produced South American flowers.

Now, I’m happy to say I can give you, growing floral designer, the workshop I wished I had. Whether you are just starting out, are in the wedding industry and want to expand your offerings into floral, or have been traditionally trained and are looking for a fresher look, you’ll want to sign up for this class!. I would be so excited to have you.

lolafloralworkshop00018_0019We will build one large, lush arrangement in a footed compote that you can keep. Each person will have over $100 in the most beautiful and unique local and sustainably grown flowers available. We’ll be using sustainable methods for building structure and will cover cost data (!!!) and transportation issues. Did I mention you will be overflowing with flowers?

This arrangement will be challenging to build, but I always learned best by jumping into something challenging. Then all the easy stuff is… well,  easy.

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Here are some images from our last workshop- floral design. And I must say, it is an honor to be able to see so many great people walk out of the class with arms full of fantastic floral designs. Teaching all of you reminded me of my own journey from desk job to dream job. I remember worrying, ” What if I am giving up a career I’ve worked so hard for – for another career I know little about but I think I’ll be happier with…. What if I’m still not happy?” It was the right move for me and I love my life.  I’m so happy to share with you some hard earned knowledge about how to create beauty for your events and life with a focus on building this into a career.

Apparently, my mouth is ALWAYS open and my glasses are ALWAYS halfway falling off my nose.

Apparently, my mouth is ALWAYS open and my glasses are ALWAYS halfway falling off my nose.

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lolafloralworkshop00176_0180Sign up for our May 7th floral class in Woodinville here! (there are discounts for multiple tix!)  For more photos, follow us on instagram for some behind the scenes shots and a preview of your floral goodies!

All photos in this post were shot by Krista Welch with Love Song Photo! You should go check her out and give her all sorts of love.

And if you’re on the fence about the floral design workshop, let me just tell you that there are adorable sheep on view from our window. Nuff said.

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THIS could be what makes or breaks your event design.

When I was five, my friend, Angelina, pushed me into an apple tree during an after-school game of tag. The resulting branch in the eye shattered the lens in my eye.  I was a patch-wearing kindergarten pirate for a little while, and sight altered for always. At any moment I can transform my world by closing my right eye and see the world as a series of enhanced reflected light and de-saturated color. This led me to the believe that I had superpowers (like being able to make animals do what I want by staring at them) but also sparked a lifelong fascination with eyes and how we see.

Fast forward to now, I’m an event designer and our team produces everything in an event from a very small to a grand scale. The most critical issue we deal with on a daily basis is what to include in our designs and what not to. Editing. It can mean the difference between an irrelevant event that is quickly forgotten, and an event that wraps up an audience in time and space and gives them a life altering communal experience. While critical, editing is also the most difficult since there are so many options.

Brain Brain-gr

One tool I use right away is to think about the event and view the space in terms of light alone; in grayscale. It reduces what you have to work with to a series of shapes and contrasts.Your design then is to add shapes and contrasts, or take them away in order to focus on whatever you want to focus on. it turns out there is some good science behind this, and my amateur forays into observing and studying how eyes and brains understand what we see have led me to include it as a critical step in our editing/ design process. In fact, this concept is included in our upcoming workshops on March 7th and 10th on Design Principles. It will be rad and the venue is gorge.

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This concept of our world as measures of light is called luminance and the information is processed in a completely different part of the brain than where color information is processed. This information is responsible for making us understand shape, location, dimensionality, movement, and important questions like “is this place/thing likely to kill me?” It’s understood first before any willy-nilly cultural perceptions like color can be applied to our visual understanding. This is what gives you the gestalt feeling of place. It organizes space and determines largely whether or not you feel comfortable. It also determines what you are likely to look at and what you are likely to ignore. The quick and dirty is that people see contrast in luminance first and clearer, even if the colors are contrasting but ultimately equi-luminant. People are less likely to focus closely on predictable repetition, or contiguous areas of equi-luminance. This is why the back wall with the screen and the neuron on the wall in the photos above sing while the table, items on the table, chairs, and ceiling do not. See for yourself how you can use this powerful tool to draw attention to different areas of your work on both a small and large-scale.


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