Tips to evolve your business when a ‘life volcano’ erupts.
Life is full of transitions and shifts. Same goes for our businesses. But in a time when we feel pressed to find a niche, express your super focused brand, and do that thing consistently so you don’t confuse your audience, it can feel uncomfortable to allow your business to evolve with you.
At Lola Creative, we’ve (ehem, I’ve) had a few. First, just transitioning from a well paid corporate career with years of experience and a big ole bill of student loans to a fledgling floral design business took some guts. Then realizing we were more of a full event design company that makes custom fabrications was another turn. My biggest life/ business volcano however was when, almost a year ago,my volcano of a belly erupted into an actual human being. That has been the most startling adjustment to my business.
There’s a lot of trash-talk out there about the greedy business person trying to scrape what they can, but a lot of the folks in this industry left higher paying work for their current business. Why? Freedom maybe, greater connection with their customers, greater responsibility, to be able to create something of high quality and value, to do something that makes their heart all big and juicy, to work hard and watch that hard work pay off. Check, check, check, check….To do something that felt right, every day. To have your work and life aligned. To feel like work is your ‘life’s work.’ PURPOSE!
Parenthood, business changes, the loss of a loved one, these things can take your precious alignment and smash its contented face in. So, if that’s happened, or happening to you, here are some tips I’ve found to be helpful when what you thought IS, is no longer.
- Practice Patience. I know the ‘be patient’ advice can make your eyeballs twitch. But practice again and again to be patient with yourself. You need time to get your bearings. Keep things bobbing along or lay low until you gain clarity. If you just had a life volcano erupt, you may need MONTHS, to get back to where you feel you are clear headed.
- Feel like your path has split into two? Be Curious and find Creativity in both. Get to know each with respect to the other. Can I go this way and still maintain this way? How does it feel to do what I was doing while also giving attention to this new path?
- Find Your Core Driver. For me, becoming a parent felt like I might have to give up my creative life. Being a present, not-frazzled mom was paramount, and early on, I felt I could not do both parenting and running a business well. If you find that change is necessary, try distilling what is essential about your business. In what ways does it contribute to your sense of purpose and joy? How can you still get those things while still thriving in your new direction? When you are focused on the purpose, the means is not as important
- Release your identity. It’s hard to accept your purpose and the changes that truly support it if you are locked up in identity illusions. Stuff like, “well I’m a ______, it’s what I do, it’s who I am.” Puhleeez. You are a shifting, spreading, throbbing hunk of life and passion. You are a creative force, girl, no matter what you change. It’s okay to be indescribable.
- Break the Rules. Maybe your path isn’t going to look like you thought it would. Maybe your way of doing things doesn’t look like the way others are doing it. Perhaps there are social rules that don’t really fit into your new world. Liiiiiiike, maybe your baby hangs out in a baby corral at the workshop and gets used to wearing noise canceling ear muffs when you have to use the power tools…. just an example.
- Accept the Seasons. If not now, then maybe later. Or maybe not. When later is now, maybe something else. It actually is all-good. It is okay to take a break. It’s okay to stop and it’s okay to start again. It’s okay to say no to one path to fully embrace the new one.
Messy. Pretty. Pretty Messy. Glorious. Puzzling. Filled with light. Pissing rain. Whatever. Bring it on.
Quick Floral Demo!
Feeling rushed this week? Me too. So instead of blathering on, here’s a super fast floral demo utilizing the techniques we teach in our recent Premium Skillshare Class.
Mad Science Themed Photoshoot and Weirdos.
The birth of my son had a dramatic impact on my business. I’m not talking about having less time (though that certainly is true as well). I gained a new urgency that every project I work on needs to be aligned with what our business is all about. It’s guts. It needs to be meaningful and for Lola Creative, that sort of means it needs to be…. weird.
Our clients… well…they are kind of weirdos.
Just like we are.
I’m not saying we all are wearing our underwear outside our clothing or working our Halloween costumes into regular work rotation. It’s just that our clients seem to want to connect with a little bit of the delightfully unexpected. They want newness and imagination. Something that on paper, might seem a bit odd.
I’ve always known this about our people, but I got to thinking… maybe we are not clear enough on this.
So, to make sure our freak flags are big and loud, we’ve put together some new imagery for our main site that exhibits the values of our company. They are:
Guts, Brains, and Imagination
This mad science shoot is photographed by Easton Richmond and features the concept of ‘Brains.’ The brains component of our values identifies how essential research and planning is to our process. Because weird without good planning can be, well, scary.
Enjoy the photos! I’m going to go nurture my inner weirdo.
Thanks to all who participated in this shoot!
Creative Direction, Set, Props, and Styling: Lola Creative
Photography: Easton Richmond
Hair and Makeup: Jamyrlyn Mallory
Location: Seattle Wholesale Grower’s Market
Model: Lauren M. Kulbeth
Floral Eye Candy by Lola Creative- Spring Flower Recipe
Mmmkay. Local and West coast flowers right now have me smacking my chops. Sometimes you don’t have much to say, don’t have an event, just want to get your hands into some of those scrumptious blooms. So, without a whole lot from me, here’s some floral eye candy made with 100% local flowers all grown on the glorious, tide-licked, west side of the country. This spring flower arrangement recipe below.
5 Sahara Rose (grown in CA)
6 ‘Belle Epoque’ Tulips (grown in WA)
5 stems double Waxflower (grown in CA)
7 Lilacs (grown in WA)
10 stems Heuchera ‘Creme Brulee’ (grown uh… outside my door)
12 tendrils of Ivy (not the bad stuff. Also grown outside my door)
1 hunk of Carex grass roots bagged and staked(pulled out of my containers to make way for annual flowers)
What Does Business Related Fear Feel Like?
Before you can do anything about business related fear whether that be fear in starting your new business or managing your changing business, you have to first be able to notice that it’s happening to you. This is difficult, because the signs are sneaky. I just wrote an ebook that delves into my own experiences in fearing and learning to manage my business related fear. How do you know when it’s here? What does fear feel like?
In my new ebook “Be
Fearless Scared but do it Anyway”, I talk about managing fear. A lot of it has to do with reorienting fearful or anxious feelings and sometimes recognizing when it needs to stop all together.
With the birth of my son, my husband and I are having to make some changes to how we live and work. I find that while my creative energy and ideas are at an all time high (joy= creativity?), my available time is at an all time low. I’ve estimated I have roughly 20% of the time I once did to dedicate any serious focused brain power. It’s forcing us to simplify and clarify our visions for our future and to strategize in new ways. With that, comes the uncertainty and unease.
I had never practiced managing fear much as it relates to my family life so I was surprised when I was barraged by a bunch of old, familiar feelings. Here’s what fear and anxiety looks like when it pops up for me:
Irritability– I’m irritated. I’m irritated at the dog, at the baby for crying when I’m not immediately in front of him. I’m irritated that I can’t get anything done, that dinner takes a long time, that the water is tepid because I used up the hot water doing massive quantities of laundry. I’m irritated at slow people in the grocery store, slowness with my computer. I’m irritated that I can’t find my keys, that I can never find my keys, and irritate that I haven’t found a system for managing my key losing situation.
Restlessness– always thinking- the inability to not turn off. Being lostin thought about your business. Pushing to go faster, be efficient- but perhaps for no clear reason than just to get to the next task. The feeling that you have to hurry through this tedious, uncertain part so you can get to the part that is meaningful/ profitable/ the actual work.
While I’m able to be present with my son, the few blocks of uninterrupted time are often wrought with these feelings. And obviously these feelings are counterproductive to working well.
I’m finding I’m having to reapply the tactics I wrote about in my ebook, readjust expectations, prune my efforts to maximize effectiveness. Some pursuits will be delegated, while others will be recycled.
I love this journey… even though the course is ever-adjusting.