3 Ways to Promote Your Flower Business Online
I meet very few floral shop owners who got into business totally jazzed up about doing marketing. If you’re like me, you got into your business because you love the work, not necessarily because you love talking about how you love doing the work. Luckily, we live in the twenty first century, and it’s no longer necessary to hire a town crier or send messages via carrier pigeon to tell the world about your services, because we have the internet.
*trumpet noises*
It makes everything easier, including marketing. So here are some of my favorite ways to use the power of the internet to market your business.
How to Use Social Media to Promote Your Flower Business Online
This one shouldn’t come as a shock to any of you, but social media is a powerful tool for broadcasting your business. I’m not going to pretend effective social media marketing isn’t a fine art, but it’s also not impossible to learn with a little bit of training. Come up with your brand hashtag, get familiar with image posting sizes, and sign up for a scheduling app. Try to post something about once a week to start.
Also, remember that your social profile is a reflection of your brand, so be sure you have the aesthetics to match. A good cover photo with your brand’s name on it is a great idea, so head over to Canva or Photoshop and replace that big, close-up shop of a bridal bouquet you’ve been using with something a little more tailored.
How to Use Email Marketing to Promote Your Flower Business Online
If you don’t have an email list, you’re missing out. Seriously, email marketing has some serious heft in the marketing world because you can reach your audience wherever they are, and (even better) they agreed to get emails from you, so they’re already a hundred times more qualified to receive your information than some random person. Use your list to announce great deals, upcoming holiday bundles, and events you’ll be attending. It’s fantastic for getting the word out.
If you haven’t started an email list, get an opt-in on your website for starters. There are a ton of out-of-the-box solutions available for this, so it’s not going to be overly difficult to set up. Also, grab emails from customers who sign up with a pen and paper sign up form or business card drop off bowl in your shop. Super handy for collecting info.
How to Use Online & Local Listings to Promote Your Flower Business Online
For modern businesses, you can’t afford to not have listings on social media and search engines across the web. Do a quick presence-checkup. Is your bio updated and accurate? Do you have your website linked? Are your hours and location correct? Be sure you’re listed on Facebook, NextDoor, Google, Bing, Yelp, Foursquare, Yellow Pages, and LinkedIn so your audience can find you wherever they are. And don’t forget your local chamber of commerce!
And there you have it; three not scary, not expensive, and not terrifying ways to market your flower business online. Now all you have to do is go out there and get started. Any questions? Leave ‘em in the comments below.
Photo credits: Love Song Photo
